Should A Aspiring Content Creator Friend Stop Exploiting Me for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, she, calls herself the “content queen”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or be captured while eating. It feels invasive.

She also expects me to film her at inopportune moments. Often I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. I've been invited to several brand events, which was nice, but that doesn’t make up for all the energy I spend helping her make content.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our connection to become merely a tally of favours. I don’t feel she's insincere or dishonest, but sometimes it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or shared for an viewers. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who pull off that style of informal, self-made content creation.

Creating content is my version of living actively: noticing the nuances, posting them with an audience that appreciates the art behind it. I never intend to make Beth uneasy. Taking her to industry events was my way of sharing opportunities, giving her a chance to experience behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it's simply being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see what the content we make together can achieve: a foot in the door. I understand not everyone likes being on camera, but often spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but companions support one another in minor capacities. I thought filming a clip now and then would be fun for her. Innovation flourishes in collaboration, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and avoiding angles that might make her self-conscious.

This isn’t about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a friend point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She must to honor her friend's personal space.
Another reader, 26

She may enjoy making content and displaying her life online, but it isn't for everyone. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the focus in your relationship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The answer lies not in trying to change one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Brianna Webster
Brianna Webster

Elena is an environmental scientist passionate about promoting sustainable practices through accessible and actionable content.